Rather than look at crystal gifts as just appreciation items, it is important for the corporation to see it as a form of advertisement. Some advertisement can be done in form of giveaways to loyal customers and marketing agencies. It is important for corporations not to take such important people for granted. They are probably the biggest asset to the corporations and the use of crystal gifts may be what it takes to keep them loyal.
Advantages of using crystal gifts as giveaways
They go to the hall of fame
There are some giveaways that get forgotten as soon as the person given gets home. This is after the corporation has spent a lot of money in acquiring these gifts. It is virtually impossible for someone to get a crystal gift and throwing in the trash can. It is beautiful and just about everyone would cherish such a gift. It would always serve as a reminder of the recognition they received from a corporation that values them. This motivates them to keep doing what they were doing that earned them the award.
It never ages
It does not matter how long ago the crystal gift was given, the receiver will only need to keep it dust free and it will always look beautiful wherever it has been kept. Having such a gift will be cherished and so will the corporation for a very long time. This is like a one time advertisement that lasts a long time.
The corporation can have its name engraved on the giveaway. It is difficult to forget a business that is present in the one place you cherish, whether it is your office or home. Wherever it is that the person who received the gift kept it, it is always in a position they love. This means the corporation that gave him the gift is also etched in a special place.
It is important for corporations to think out of the box if they are to remain relevant. Promotional that were used years ago are no longer relevant. Today people want to feel better appreciated and a corporation can do this with the use of corporate gifts.